| Abstract: | This session will look at ways to take leading-edge technology to the marketplace in order to achieve continual growth in market share. It will include a discussion of understanding market needs and product positioning in relation to those needs, marketplace education and dialogue, how to formulate product roll-out plans, the roles of advertising, conferences, trade-shows, presentations, corporate and educational partnerships and how to work with the press and consultants in achieving high-visibility early market penetration. We'll also explore the role of users groups and customers in helping a product achieve market penetration. We'll wrap up with a suggested action plan incorporating steps and processes discussed in the presentation.
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